How To Start, Grow And Scale A Business

Ethan Musolini as a mentor for the African Entrepreneurship Award has specifically created these videos for the participants in the program.

Part 1 – How to start a business (3 videos)

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In this video, Ethan shares the “Purpose and Problem Strategy”. He gives insights on how to get people to pay you to do what you love doing. Learning this will not only enable you to live a fulfilled life but will also prepare you to operate at your very best among others. For more information about Ethan Musolini, check out the following links and subscribe to his social media channels to get the latest updates


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In this episode, Ethan expounds on “How to Generate Revenue.” You will get to learn these three paramount segments; Leads Attraction System, How to convert the leads and How to keep the leads happy (Customer service). The three are a great combination to start a business strong.


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Start a business, you ought to have Core Documents (Systems Needed To Get Started). These are structures that will enable you to manage proactively rather than re-actively hence making great decisions that will generate big sales. This is every business person’s dream.




Part 2 – How to Grow a business (3 videos)

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A world where nothing happens in the economy unless someone sells something, sales skills are a necessity. This is what Ethan reveals in this episode. More to that, he explores effective marketing strategies that not only create need for your product or service, but also boost customer loyalty.


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“Great vision without great people is irrelevant.” – Jim Collins. This episode contains what to consider while putting together a great team. Ethan also reveals mistakes you ought to avoid while putting together a great team.


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Top Performer in the world has a Coach/Mentor besides them that keeps pushing them. You want to be a great performer? If yes, then this is the right video for you because Ethan explores considerations to make while choosing a coach or mentor. Watch the video to find out more.



Part 3 – How to Sustain and Scale a business (4 videos)

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“The Internet is becoming the town square for the global village of tomorrow.” – Bill Gates. With over 4.1 billion active internet users as of July 2018, the internet and technology in general remains the major vehicle to sustaining and scaling any business. Watch this video to explore how to take advantage of this grand opportunity.


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To give your business a competitive edge, you need strategic partnerships in place. In addition to learning how to form strong strategic partnerships, Ethan reveals in this video, secrets needed to keep such partnerships strong, among others.





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Promoting leaders within has a greater success rate than hiring external leadership. This calls for a succession plan. In this short episode, Ethan takes you through the process of succession planning. Watch the video to find out more…



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According to Entrepreneurship Magazine, success rates for franchises are greater than 90%, making this the lowest failure rate of any type of business. This video reveals considerations to make when franchising. Check it out for more details…



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